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José Auriemo Neto: Real Estate Developer With An Eye For Fashion & Retail


José Auriemo Neto is the chairman and CEO of JHSF Participacoes SA, since April 29, 2011. JHSF Participacoes SA, is a real estate company that deals with the developments of residential and commercial buildings. Hotels, retail shopping and airports ae also part of their portfolio.

JHSF has ample experience with constructing shopping and retail complexes. They have successfully built shopping centers around different part of Brazil. The centers they build usually become well-known because they partner with major popular brands. JHSF is the first company in Brazil to develop paramount real-estate and cater to popular brands.

JHSF has bases in Brazil, the United States and Uruguay. Their most recognizable buildings are on 815 on Fifth Avenue in New York, as well as residential apartments, Las Piedras, located in Uruguay. Since starting, JHSF has acquired over 6 million square meters of real-estate properties. JHSF was initiated in 1972 by two bothers, Fábio and José Roberto Auriemo, as well as two others.

During 2009 Neto managed the company’s first retail venture. They signed partnership agreements with brands such as Jimmy Choo and Hermes. The opened up retail fronts at the Cidade Jadrim shopping complex. JHSF owns Cidade Jadrim. They also finalized a deal with Valentino. This deal launched Valentino R.E.D. stores in Brazil.

Neto started his career at JHSF in 1993. In 1998 Neto received permission to build the company first shopping complex, “Shopping Santa Cruz.” He managed the development of this building. Neto attended the Fundação Álvares Penteado University, located in Sao Paulo, Brazil. Neto has been a member of YPO since 1999.

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