NewsWatch is a television program that specializes in giving entertainment, technology, and consumer news to its viewers. Hosted by Andrew Tropeano and Susan Bridges, NewsWatch will often play editorials, interviews, breaking news, and public service announcement. On cable networks, it is often played early in the morning on ION Television, AMC Networks, and many independent news stations. Beginning in 1990, NewsWatch originally covered financial news, but eventually expanded to a multitude of different topics. Most recently, the station has won a 2017 Golden Platinum Marcom award, the national 2017 Videographer Award, and other awards for their 30-minute entertainment programming show.
Among other things NewsWatch covers, they often do interviews and press releases with independent tech companies. These companies seek out NewsWatch’s help to make and promote their crowdfunding campaigns. One such company, known as Avanca, has used NewsWatch’s services with tremendous success. While marketing their product, which is known as the “Ockel Sirius B pocket PC”, a tiny mobile phone-like device that operates Windows 10, Avanca had an initial target of $10,000 within 30 days for their Indiegogo program. With NewsWatch’s help they raised over $450,000, giving them a 2939 percent increase over their initial target. Avanca’s segment was viewed in over 96 million households throughout the United States, which gave them over 1 million online impressions. It was not the first time that work with NewsWatch and it will not be the last.
When asked what contributed to the success of their crowdfunding campaign, Avanca’s marketing director Nathalie van Wijkvliet unequivocally credits NewsWatch for the huge success of their campaign. She very much enjoyed working with this company and their hosts, and she highly recommends them for any other company who desires to do a crowdfunding campaign for their company.
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