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Jingdong Partners With Phillips to Expand Its Reach With AI

Jingdong and Phillips have teamed up to create a system that uses AI to better understand how consumers think. The system will allow Jingdong to provide a higher level of service to its customers through its flagship store. Phillips will benefit because it will be able to access and analyze structured and unstructured data in a more concise manner. In the healthcare field, having access to data can be the difference between being an industry leader and going out of business.

In an article with TG Daily entitled “JD.com’s Liu Qiangdong Commits to Inclusive Business”, e-commerce juggernaut JD.com has recently re-committed its operational practices to include total transparency regarding sustainable practices and environmental care.

 

What Will Jingdong Learn About Its Customers?

One of the key items that JD.com can learn about its consumers is what attracts them to a product. For instance, some people may prefer a more sophisticated marketing campaign that takes a serious approach to selling a product. However, others may feel more at ease interacting with a cartoon mascot or otherwise having a more relaxed shopping experience.

 

Jingdong Can Do a Better Job Providing Quality Customer Service

Analyzing customer reviews, social media reactions and other relevant data can help JD.com figure out if it is properly serving its customers. With the right data, it can be possible to determine how a person felt before interacting with the brand and after interacting with the brand. In some cases, this could include analyzing how a person felt before, during and after making a purchase. Get More Information Here.

 

JD.com Wants to Focus On Meeting Customer Needs

According to the company’s vice president and president of JD AI, the key to being successful in retail is giving the customer what he or she wants. Instead of marketing to the masses, a successful business will learn how to market on an individual basis.

Jingdong is already considered one of the top companies when it comes to creating and leveraging AI capabilities. For many years, Phillips has been known as a brand that likes to cater to each patient individually. Ultimately, both organizations can becomes leaders in their respective fields while helping to strengthen their own partnership.

 

See also: http://www.dcvelocity.com/articles/20181018-jd-com-unveils-plans-to-study-underground-urban-fulfillment-network/

 

 

 

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