Mounting a political campaign is a costly undertaking. It requires careful planning and organization to efficiently attract local and national donors. Although fundraising yields a lot of data, it can also more than a tad daunting to sift through that data for evaluation.
As reported in 2016 by a report published by the Federal Election Commission, a typical senate candidate paid out $ 10.4 million in October during the election period. Further, the typical US House of Representatives contender shelled out $1.5 million to cover the cost of a political advertising campaign. Campaigns are increasingly dependent on emerging monitoring advanced technology to adapt to the modern era of campaign funding.
One of these emerging technologies is NGP VAN, a very prestigious technology supplier who has worked with various non-profit organizations, agencies, as well as Democratic and Progressive campaigns. Using VAN, NGP and Digital 8, political campaign administrators can coordinate data via internet platforms with graphs and charts to manage campaign data. Almost all major democratic campaigns in the U.S., including voters in the Barack Obama campaign, fundraising and compliance, are driven by the NGP VAN software.
Electronic fundraising is no longer a technology of limited use. Moreover, it brings individual donors into the fold. Emerging technologies such as NGP VAN work together with other applications such as e-mail, social networks, SMS and fundraising campaigns.
By developing an online list of digital sponsors through these platforms, employees can use campaign technology to expand their network and help with donation requests– reaching as many people as possible. Additionally, donors can independently check their donations online.
This technology challenges the concept that political fundraising is a kind of charity collection that can limit the success of a political campaign. Candidates, staff and volunteers can even opt out of asking for donations if they follow this concept of fundraising. This innovative technology clearly supports the fact that political donors do not typically, as a rule, donate because of a sense of philanthropy. They invariably give as a function of their own vested political interests in the success of a candidate. From this perspective, NGP Van Technology gives donors an opportunity to invest in their personal political goals and priorities.
NGP platforms enable fundraisers to reach voters more efficiently through specific networks such as personal online associations, donors who give to those who share personal and/or political ideologies, as well as groups that want to protect and promote their own professional and financial interests through the political sphere. Since donors contribute for many different reasons, the ways in which political campaigns ask for donations must be as equally varied.
Another user-friendly feature of NGA VPN technology is that fundraisers can use electronic interface tools to clearly show their donors how they directly benefit from their contribution. Individual users can then analyze the data on digital screens with easy-to-read graphs featuring statistics and summaries of contributions. In addition, campaigns can actively track e-mail performance metrics and successes. These NGA VPN features make it exponentially easier for campaigns to stay on course and also help donors feel more in control of their donations, and hopefully, much more likely to contribute in the future.